Visual Branding
-10%
portes grátis
Visual Branding
A Rhetorical and Historical Analysis
Phillips, Barbara J.; McQuarrie, Edward F.
Edward Elgar Publishing Ltd
12/2016
288
Dura
Inglês
9781785365416
15 a 20 dias
Descrição não disponível.
Contents: Introduction Part I: Historical Perspectives on Brand Advertising 1. Overview: Visual Branding in Historical Perspective 2. An Illustrated History of Visual Branding in Magazine Advertising Part II: Brand Marks 3. A Typology of Brand Marks 4. How and Why Brand Marks Vary Across Product Categories 5. Rhetorical Evolution of Brand Marks Part III: Visual Elements 6. Typeface in Visual Branding 7. Spokes-characters 8. Color 9. Using Pictures to Brand Epilogue: Conceptual Puzzles Index
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Visual branding; brand advertising; brand logo; marketing with color; how brands use spokescharacters; history of American advertising
Contents: Introduction Part I: Historical Perspectives on Brand Advertising 1. Overview: Visual Branding in Historical Perspective 2. An Illustrated History of Visual Branding in Magazine Advertising Part II: Brand Marks 3. A Typology of Brand Marks 4. How and Why Brand Marks Vary Across Product Categories 5. Rhetorical Evolution of Brand Marks Part III: Visual Elements 6. Typeface in Visual Branding 7. Spokes-characters 8. Color 9. Using Pictures to Brand Epilogue: Conceptual Puzzles Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
