Research Handbook on Trademark Law Reform

Contents:

1 The drivers of trademark law reform: perspectives from the Academy 1
Graeme B. Dinwoodie and Mark D. Janis

PART I REFORMING THE REGISTRATION PROCESS
2 The problems of trademark depletion and congestion: some
possible reforms 17
Barton Beebe and Jeanne C. Fromer
3 (Re)claiming trade mark protection 51
Robert Burrell and Michael Handler
4 Reforming trademark registration 77
Rebecca Tushnet

PART II REFORMING SUBJECT MATTER BOUNDARIES
AND PROTECTABILITY
5 Towards a new copyright/trademark interface-why (and
how) signs with cultural significance should be kept outside
trademark law 100
Martin Senftleben
6 The case against product configuration trade dress 137
Caitlin Canahai and Mark P. McKenna
7 Aesthetic functionality in EU law-should it be deleted? 168
Annette Kur
8 Trade marks and innovation? 192
Dev Gangjee
9 Democratizing access to survey evidence of distinctiveness 225
Jake Linford
10 What is the meaning of a trademark? 250
Laura A. Heymann

PART III REFORMING THE RULES OF SCOPE AND ENFORCEMENT
11 Likelihood of confusion and trademark infringement:
a constructively critical analysis 278
Robert G. Bone
12 Exiling the unwary consumer from unregistered trade mark
law in the UK: the case for change 306
Jennifer Davis
13 The consumer's duty of care in trademark law 326
Michael Grynberg
14 Finding dilution 351
Jeremy N. Sheff
15 Reforming trademark law's approach to intermediary liability 370
Stacey Dogan
16 The liability of intermediaries for trade mark infringement 396
Ansgar Ohly

Index

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• Obras de referência
• Lei Marcas

Keywords: trademark law handbook; intellectual property law; law reform; trademark registration; likelihood of confusion; intermediary liability