Alternative Marketing Approaches for Entrepreneurs

Contents: Preface 1. Different Times and Realities - Different Thinking 2. Knowledge Development of Business Entrepreneurship 3. Knowledge Development of Social Entrepreneurship 4. Knowledge Development of Marketing 5. Knowledge Development of Leadership 6. Some Methodological Cornerstones 7. Entrepreneurial Startups 8. Marketing Approaches for Independent Business Entrepreneurs 9. Marketing Approaches for Business Intrapreneurs 10. Marketing approaches for Social Entrepreneurs 11. Summary and Conclusions References Index

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• Espírito de iniciativa
• Vendas e marketing

Entrepreneurship; marketing; paradigms; market value; rationality; social constructions