Visual Branding

Visual Branding

A Rhetorical and Historical Analysis

;

Edward Elgar Publishing Ltd

12/2016

288

Dura

Inglês

9781785365416

15 a 20 dias

Descrição não disponível.

Contents: Introduction Part I: Historical Perspectives on Brand Advertising 1. Overview: Visual Branding in Historical Perspective 2. An Illustrated History of Visual Branding in Magazine Advertising Part II: Brand Marks 3. A Typology of Brand Marks 4. How and Why Brand Marks Vary Across Product Categories 5. Rhetorical Evolution of Brand Marks Part III: Visual Elements 6. Typeface in Visual Branding 7. Spokes-characters 8. Color 9. Using Pictures to Brand Epilogue: Conceptual Puzzles Index

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