Handbook of Research on Marketing and Corporate Social Responsibility

Contents: Introduction Ronald Paul Hill PART I: THE MARKETING AND CORPORATE SOCIAL RESPONSIBILITY NEXUS 1. Research at the Intersection of Marketing and CSR Ryan Langan 2. The Domain of Corporate Social Responsibility and Marketing O.C. Ferrell, Linda Ferrell and Jennifer Sawayda 3. The Relationship between Marketing Ethics and Corporate Social Responsibility: Serving Stakeholders and the Common Good Gene R. Laczniak and Patricm E. Murphy PART II: MARKETING STRATEGY AND CORPORATE SOCIAL RESPONSIBILITY 4. Organizational Congruence with Socially Responsible Behaviors Minette E. i Drumright 5. Effective Communications with Stakeholders Floyd F. Quinn and Debbie M. Thorne 6. Against Ethics and CSR: A Call for a Science-Based Market-Holistic Approach to Sustainability in Business Henri Weijo, Diane M. Martin and John W. Schouten PART III: CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY 7. The CSR Conundrum: Understanding Consumer Response to Corporate Social Responsibility Karen L. Becker-Olsen 8. Finding the Link between CSR Initiatives and Consumers: The Role of Benefits and Consumer-Company Identification Enrique Bigne and Rafael Curras-Perez 9. Modeling Non-Consumer Behavior: Consumption-as-Restriction and Corporate Social Responsibility Justine M. Rapp, Ronald Paul Hill and Donald R. Lehmann PART IV: GLOBAL ISSUES IN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY 10. Consumers and CSR Understanding: Nuances in Consumer Perceptions of Corporate Responsibility Initiatives Sofia Lopez and N. Craig Smith 11. Corporate Social Responsibility: A Look at Eastern Nations Charles R. Taylor, C. Luke Bowen and Hoin Ryu 12. A Latin American View of CSR and Marketing Francisco Guzman PART V: MARKETING PUBLIC POLICY AND CORPORATE SOCIAL RESPONSIBILITY 13. What Can Ants Tell Us About Corporate Social Responsibility? Deby L. Cassill 14. Mandating Socially Responsible Behavior Michael Pirson, Lerzon M. Aksoy and Yuliya A. Komarova 15. Good from Evil': The Polarizing Effects of Corporate Social Responsibility for Controversial Companies Geraldine Rosa Henderson, Akon Ekpo and Zachary Yvaire PART VI: PERSPECTIVES ON MARKETING AND CORPORATE SOCIAL RESPONSIBILITY 16. A Global Perspective for Responsibly Serving Customers Ronald Paul Hill and Kelly D. Martin 17. The Rising Tide of Corporate Accountability: Deliberative and Participatory Methods for Positive Impact Canan Corus and Julie L. Ozanne 18. Doing Harm While Attempting Good: A Critical Eye on Corporate Social Responsibility Justine M. Rapp and Jessica G. Mikeska Index

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