Entrepreneurial Creativity in a Virtual World
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Entrepreneurial Creativity in a Virtual World
Tsang, Denise
Edward Elgar Publishing Ltd
05/2015
192
Dura
Inglês
9781849808163
15 a 20 dias
The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. The end result is a book that builds on existing literature to provide a new framework for entrepreneurial creativity.
Contents: 1. Entrepreneurial Creativity and Coordination of New Products 2. The Process of Entrepreneurial Creativity 3. New Ideas and Talents 4. Culture, Structure and Network 5. Outsourcing Creativity 6. The Marketing of Fun 7. Conclusion Bibliography Appendices Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. The end result is a book that builds on existing literature to provide a new framework for entrepreneurial creativity.
Contents: 1. Entrepreneurial Creativity and Coordination of New Products 2. The Process of Entrepreneurial Creativity 3. New Ideas and Talents 4. Culture, Structure and Network 5. Outsourcing Creativity 6. The Marketing of Fun 7. Conclusion Bibliography Appendices Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
